by Brian Hare, CPA, CGMA | Jul 25, 2019 | Business
Does your business market its products or services to other companies? Or might it start doing so in the future? If so, it’s critical to recognize the key differences between marketing to the public — or even certain segments of the public — and business-to-business...
by Brian Hare, CPA, CGMA | Apr 18, 2019 | Business
As companies increase their investments in social media marketing, many are seeking ways to make it simpler and more cost-effective. Here are some ways to take a measured approach. Pick your battles Many marketers have realized that their companies don’t need to be on...
