by Brian Hare, CPA, CGMA | Nov 11, 2021 | Business
It’s understandable and indeed critical to focus a marketing campaign on the strengths and distinctive benefits of the products or services in question. However, something that’s easy to overlook is how your business and its offerings differ from — and are preferable...
by Brian Hare, CPA, CGMA | Apr 22, 2021 | Business
With so many employees working remotely these days, engaging in competitive intelligence has never been easier. The Internet as a whole, and social media specifically, create a data-rich environment in which you can uncover a wide variety of information on what your...
by Brian Hare, CPA, CGMA | Aug 19, 2020 | Business
A strong, discernible brand is important for every business. Even a company that never undertakes a formal branding effort will, over time, establish a brand through its communications with customers and interactions with the public. For this reason, it’s a good idea...
by Brian Hare, CPA, CGMA | Jul 17, 2020 | Business
Many business owners — particularly those who own smaller companies — spend so much time trying to eliminate weaknesses that they never fully capitalize on their strengths. One way to do so is to identify and explicate your unique selling proposition (USP). Give it...
by Brian Hare, CPA, CGMA | Nov 22, 2019 | Business
At many companies, a wide gap exists between the budgeting process and risk management. Failing to consider major threats could leave you vulnerable to high-impact hits to your budget if one or more of these dangers materialize. Here are some common types of risks to...
